Scott Guerin, PhD – Senior Director, Government Policy Systems & Analytics
March 14, 2018
One of the key topics in health care relates to how to change patient behavior. Over the years, many programs have been developed and implemented with varying results. In 2011, Professor Susan Mitchie and colleagues at the University College of London conducted an intensive search and spoke with several behavioral change experts to identify 19 programs that addressed health-related behavior change. After conducting an in-depth analysis, the researchers observed that none of the programs used an underlying theoretical approach or covered key areas of behavior change. To address this gap, the authors developed a model of health behavior change that addresses all key areas that impact health behavior. This method is the COM B model that states Capability, Opportunity, and Motivation are the 3 factors that influence Behavior. Capability refers to the comprehension of disease and physical capability to address their condition, Opportunity is related to the cost, access, and even packaging of the medication, motivation is linked to the perception of illness and beliefs about treatment that directly impacts a patient’s commitment to their behavior. Armed with a theoretical perspective in developing health and wellness programs, we now have the knowledge and ability to design more effective programs rather than randomly building programs on available tools. To learn more about the COM B model click here.

Leave a Comment