Even though physicians make correct diagnoses and prescribe the right treatments, that does not mean patients will fill their prescriptions and take every pill. There are several points along the patient journey at which people get sidetracked and stop taking their medications. To make matters worse, as managed care plans increase the out-of pocket expenses for patients in an effort to reduce the plans’ pharmaceutical expenditures, optimum treatment outcomes are increasingly being lost. If managed care plans want to get the most value out of prescribed medications, they must be nimble and work on several fronts. One way is to work with providers so they stress to patients the critical importance of taking medications as prescribed. Another way is to develop methods to remind patients to take their medications, including getting savvy about using digital technology to deliver those reminders.
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