In order to assist Sanofi’s managed market group in its collaboration initiative with field sales, the Access Group developed the ROAD Guide. This guide (aptly named ROAD as an acronym for Resource Optimization And Direction) explored the national and regional managed markets landscapes at the time, identifying issues, opportunities, and solutions for successful collaboration. The guide further integrated Sanofi’s internal process that explored positive access and prospective opportunities within managed markets accounts. Finally, the guide also served as a tool to drive sales via a shared road map that defined account management workflow and initiatives. The total campaign for the guide featured 2 modules, a “coming soon” brochure, email blast, and leadership presentations to promote the internal uptake of the resource.