Enhancing Your Brand to Beyond the Next Level

The Access Group offers a breadth of services to our clients, from traditional “block-and-tackle” launch execution tactics to in-depth market assessments. We are a one-stop shop for your pharmaceutical brand needs along the continuum of the product life cycle, from prelaunch to loss of exclusivity.

Following is an overview of our services specializing in managed markets, consulting, and medical communications.

Management Consulting

  • Market insight generation (including primary research with payers, providers, and patients)
  • Product launch planning and strategy
  • Pricing, managed markets, and market access strategy
  • In-line brand planning
  • Life cycle management and LOE planning
  • Account segmentation and prioritization

Managed Markets Support

  • Strategic and tactical brand planning
  • Creative campaign development
  • Product/portfolio value story ideation and development
  • Cost and coverage data segmentation and messaging
  • Pull-through excellence
  • POA planning and resources
  • Health economics and outcomes research study analysis
    and positioning
  • Payer/provider resources for account executives

Promotional Advertising and Medical Education

  • Promotional brand planning and creative campaign development
  • CRM initiatives
  • KOL identification and engagement
  • Sales support programs
  • Publication planning
  • Advisory programs and speaker training
  • Patient advocacy programs
  • Peer-to-peer education

Sales Training

  • Training needs analysis
  • Curriculum Design
  • Learning and Development Program Strategy
  • Content Development
    • eZines (Electronic Magazines)
    • eModules
    • Simulations
    • Interactive Workshops
    • Virtual Instructor Led Training
    • Performance Support Tools
    • Certification Programs
  • In-Person Facilitation