Agency’s Creative and Digital Teams Receive Award for Gilead Training Video
Berkeley Heights, NJ, January 26, 2017 – Today, The Access Group, a leading health care communications network, announces its recent win of the Gold PM360 Pharma Choice award in the video category for work that was done for the Gilead Commercial Learning and Development team in 2016.
Since 2009, the PM360 Pharma Choice awards have recognized outstanding achievement and creativity in healthcare marketing. PM360 readers act as judges for the entries submitted by their peers. All submissions are placed online where readers vote for their favorites based on content, format, imagination, influence on the industry, and overall quality. This year, more than 7000 votes were cast to decide the winners.
Training On The Edge
The video for Gilead’s Commercial Learning and Development team was developed as a teaser for the company’s internal market access training. The Star Wars-inspired theme evokes anticipation for the training in an eye-catching, memorable way, while detailing the launch of new material about the rapidly changing health care landscape.
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, public relations, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.
About The Access Group
The Access Group is a leading independent strategic health care communications network, composed of 5 distinct entities: Bioeclipse, Catalyst, FronTier Managed Markets, MedAccess, and Promidian. Also included are 4 specialized service groups: S3—Strategic Selling Solutions; Government Policy Systems; the Oncology Business Unit; and StrataMed. The company employs more than 130 health care marketing specialists, consultants, and senior leaders with experience in management consulting, brand promotion, marketing communications, managed markets, medical education, and training.
The Access Group is headquartered in Berkeley Heights, New Jersey, with offices in New York City, Chicago, Boston, San Diego, Los Angeles, and San Francisco. To learn more about The Access Group, please visit www.theaccessgp.com or contact Eric Bishea, CEO, at 908-508-6700.
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